Makuzi
A boutique digital transformation agency delivering high-performance web infrastructure for SMEs.
The Vision
Makuzi started as a one-man consultancy and evolved into a boutique agency focused on digital transformation for legacy SMEs in Nairobi. We didn't just build websites; we digitized entire workflows. From inventory management systems for local hardware stores to booking engines for service providers, Makuzi was about bringing the offline, online.
Key Milestones
Digitized operations for 12+ SME clients in Nairobi
Reduced client manual data entry time by average of 60%
Built a proprietary headless CMS for rapid deployment
Bootstrapped to profitability within 4 months
Architecture & Growth Lessons
"Service businesses don't scale linearly without productization"
"Client education is 50% of the engineering work"
"Standard operating procedures (SOPs) save sanity"
Timeline
Founded & First Client Acquired
Expanded to Team of 3 Developers
Launched 'Makuzi CMS' Internal Tool
Pivot to Product Studio Model